Marketing of Euro 2012

Trophy Henri Delaunay started a tour in the host cities seven weeks before the tournament starts. One hundred days before the first game of a 35.5-meter-high hot air balloon in trophy form was stolen in Nyon, Switzerland and visited 14 cities in the host country, reminding viewers of the impending tournament. On April 20, 2012, the trophy tour began and visited the Polish cities of Warsaw, Wroclaw, Gdansk, Poznan, Krakow, Katowice and Lodz. After the Polish cities, the trophy visited seven cities of Ukraine: Kiev, Ivano-Frankivsk, Kharkiv, Donetsk, Dnipropetrovsk, Lviv and Odessa.
The motto of the competition, Creating history together (in Polish: Razem tworzymy przyszłość literally “Together we create the future,” Ukraine: Творимо історію разом, Tvorymo istoriyu Razom) has been reported with the logo. The official logo of the tournament was announced at a special event in Mykhailivska Square, Kiev, December 14, 2009 and was designed by the Portuguese group Brandia Central. It took its visual identity Wycinanki or Vytynanky, a traditional form of paper cutting that are practiced in rural areas of Poland and Ukraine. The art form symbolizes the nature of the rural areas of both countries. As part of the event, the landmark buildings in the eight host cities were lit up with the tournament logo.

The official song of Eurocopa 2012 was “Endless Summer” of the German singer Oceana. In addition, UEFA has retained the melody composed by Faithless’s Rollo Armstrong on behalf of the 2008 tournament. The Republic of Ireland has also produced an official song: “The Difficult Road to Poland”, recorded by a collaboration of Irish artists. To # 1 in Ireland and stayed there for three weeks. In Spain, the radio company Mediaset España has commissioned the song “No hay 2 sin 3”, directed by David Bisbal and Cali & El Dandee and produced by RedOne.

The tournament was also associated with the song “Heart of Courage” from Two Steps From Hell, which was played in the stadiums at the entrance of the players (before the national anthems); And “Seven Nation Army” by The White Stripes, in this case, after each goal.
UEFA has signed a worldwide licensing agreement with Warner Brothers Consumer Products to promote the tournament. The agreement provided for licensing to third parties for a variety of other merchandising items.
Also designed by Warner Bros. were the tournament’s official mascots, Slavek and Slavko “,” twins wearing the national colors of the two host countries. Pets were released in December 2010, and named after an online survey.